People usually don’t much care how you, the elected official, make a decision. They just want to know whether they agree or disagree with you.

That insight was a surprise to me. I didn’t begin this blog thinking that. I began my city council blog years ago sort of naively approaching my content as a former newspaper reporter. “People would appreciate a window into the decision-making process,” I thought. “People would participate in the decision-making process,” I thought, and appreciate the chance to do so.

There’s no question people do want to participate in their democracy through town halls, committees, even blog forums on news sites. But they don’t necessarily want their elected officials involved. They just want to know whether they disagree or agree with the elected official.

What I found over time was that after I described how I was making up my mind, and asked for feedback, people said I was being wishy-washy or indecisive. Sure – if you asked people in the abstract, they’d say they want their politicians to be open and thoughtful. What people have been trained to expect is for politicians to manipulate and deceive them. So it’s a pretty long road to take if you try to involve the public in your decision-making process.

This comes to mind after reading a fascinating exchange on the blog of a fairly new city council member from Massachusetts, Ari Herzog. He’s clearly a bit frustrated, and titles his blog “This Blog is for You, Not for Me.” I’m not familiar with the specific issue referenced in the post, but it sounds like Ari had to vote on something where he had not heard from citizens. Apparently some citizens did not approve of his vote, and contacted him. He writes:

If you don’t share your thoughts with me before votes occur, it’s harder for me to appreciate a complaint after the fact … if you don’t tell me what you think I need to know until after a vote occurs, how should I respond?”

His point in the blog post is, If you want an elected official to know something, tell them. The idea of a blog is to have one more way of exchanging information.

If you read down the page a bit, you see one of the comments to the blog perfectly summarizes what I’ve heard from a lot of citizens here on the other side of the United State:

In the end, we voted Councilors into office to make decisions even in the absence of our input. We don’t expect you to vote for each item based on a poll. We want you to make a conscious decision based on fact and then if/when appropriate explain your reasons. We reserve the right to disagree and obviously we’ll let you know! If we agree more than we disagree by the end of your term, maybe you can stay

Isn’t that how this works?

The citizen is right. That’s how this works. Citizens have been trained to think that a politician asking for feedback is taking a poll – not honestly asking for help or collaboration.

That’s how this works. Those of us who blog often wish there was another way.

Preparing for the recent talk to other city council members in Washington, I hit up one of the best council bloggers in our state for a testimonial. Councilman Jon Snyder invests a lot of time into his blog for Spokane. Here’s his well-spoken words about why he does this stuff:

The reason I blog is to be proactive in communication with citizen.

As a councilman, I am very close to the issues and engrossed in the nuances of policy, but if I forget to take the time explain those nuances to my constituents I leave the door open for other interpretations that may be based in ignorance.

My blog, my monthly email, and my Twitter and Facebook feeds have been invaluable in focussing attention to this issues I think are important and getting my message out. It also shows my constituents what I’m doing with the immense amount of time I put into public service.

Ultimately how you spend your time is one of the most important decisions you make as an elected official. My electronic communication helps create a story of that effort that people can understand and respond to.

Some of the biggest reaction I’ve ever had to blog entry would be a very detailed response I wrote about a very expensive and controversial downtown real estate purchase. You can see it here:

http://councilmanjonsnyder.com/?p=223#more-223

Most of my entries aren’t this involved, but there are times when the blog is the best way to get complex treatment of an issue out to the public. I’ve found citizens respond positively to being talked up to instead of being talked down to. My weekly recap of our City Council meetings is my most popular regular blog feature. A lot of folks have thanked me for writing about Council meeting content that isn’t being covered anywhere else. I usually announce new blog entries on Facebook and Twitter.

The biggest piece of advice I would give about blogs is settle on a minimum posting frequency and stick to it.

Jon writes something worth repeating for someone considering elected office or someone in office: “Ultimately how you spend your time is one of the most important decisions you make as an elected official.”

That’s a point worth contemplating often. It was astonishing to me, once I got elected, how many times people expected me to come to events in a ceremonial role. These things, and many other aspects of elected office, public service, and public policy, all take time. I’ve found when I spend time too much time communicating, it takes away time I would otherwise spend on research. However, besides all the advantages Jon notes above, communicating about something forces you to frame and focus on the topic in a focused way that can help you make, or reinforce, a decision. Communicating is vital.

Frankly, it tells me something about Jon that he’s willing to take time to write, and fact check and self-edit, a post about elevator inspection fees. It tells me something good about him. When I look at my own workload, I find it pretty intimidating to write up topics in Lakewood to that level of detail. His desire to be definitive is impressive. I don’t think all of us choose to be that definitive because of other demands on our time, but it’s impressive to see in action.

How do other elected officials find time to communicate when there are so many other demands on their time?

It hit me with a dull thud, strolling from an air-conditioned conference center in Vancouver to a hot downtown street, that I’ve been going about this all wrong. Well, somewhat wrong.

By presenting twice now to my fellow city council members at the Association of Washington Cities …. by being in a “how to” webinar last January … by helping in my own modest way with OpenGovWest … I thought we’d help current elected representatives find new ways of using social media and other aspects of the so-called “Gov2.0″ movement.

The brutal truth the other day in Vancouver at the 2010 Association of Washington Cities meeting was that co-presenter Everett Asst. City Attorney Ramsey Ramerman and I had probably a fourth of the people we had at the 2009 meeting of the Association of Washington Cities. Honestly, I’m not surprised. If you talk to a lot of city council members, they don’t get it. They were elected without social media. They were elected without Gov. 2.0 Why bother? People are clamoring for more services and lower taxes. Isn’t that enough of a challenge?

There are a few exceptions – the moderator of our panel, for example, City Councilwoman Jennifer Gregerson of Mukilteo. But in general, the currently elected folks are pretty ambivalent about diving into these waters. After the workshop, I spoke with two city council members thinking of blogging. Both are motivated by a lack of competent news coverage. So there’s interest but …

What I’m left to wonder is whether it’s better to focus on the people who got elected last year who practice new forms of communication, and those of us few ‘old fogeys’ taking a swing at a better world of communication and democracy. Maybe we can share examples of how this stuff helps. So I’m going to take more of a focus on sharing best practices than trying to convert anyone. Maybe if those of us using the tools use them better, and share how that strengthens democracy, it will matter.

I sort of went down this path with the collection of city council bloggers I began on Friendfeed. But we need to share more aggressively. And of course there’s a lot lot lot more to digital democracy than blogging, which is really a communication vehicle of last result for more politicians.

Still, blogging is what I know best. As part of prepping for the AWC meeting, I got a great note from Spokane Councilman Jon Snyder that explains why he blogs. I’ll post that next week after the holiday, and try to do a better job of highlighting how a new generation – regardless of their chronological age – is using digital tech to strengthen public policy and democracy.